Creative Direction
BRAND IDENTITY
Brand Strategy
PRODUCT DESIGN
Copywriting
SOCIAL LISTENING
CONTENT PRODUCTION
SERVICES
In 2023, a friend came to me with an idea. He had a good-tasting, functional drink he had mixed up in his kitchen, and a dream. So, how do you take a beverage from great-tasting, nameless liquid to grocery stores and bars across the country? THE CHALLENGE
THE CREATIVE SOLUTION
The foundation of this brand was based in Gen Z research: the kids aren't drinking alcohol like previous generations. And with the alternative beverage scene all but exploding, we saw a blue sky opportunity to create the first NA beverage option in our local Rochester, NY market.
The social tonic space is dominated by high priced, weird tasting, aspirational drinks with famous names attached (Hi, Bella Hadid!), and we thought "What if our social tonic was as accessible as any other dive bar bev?" No promises of euphoria, perfect skin, or a mind-altering trip, just a great tasting drink that helps you relax , without the hangover the next day...wouldn't that be lucky?
Serving as a one-person creative department, I built the brand end-to-end, from initial concept and naming through packaging design, campaign development, and market-entry strategy.PRODUCT DESIGN
PRODUCT DESIGN
ART DIRECTION
ART DIRECTION
BRAND IDENTITY
BRAND IDENTITY
SOCIAL POSTS
SOCIAL POSTS
CREATIVE DIRECTION/BRIEF CRAFTING
CREATIVE DIRECTION/BRIEF CRAFTING
MERCH/MARKETING MATERIAL
MERCH/MARKETING MATERIAL
SALES GUIDE
SALES GUIDE
THE RESULTS
Now sold in 200 bars, restaurants, grocery stores, and bottle shops across the country, with a cult following. SHAMELESS PLUG
Purchase online: luckyfrogbeverages.com